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Typography: How to Lay Out Quotes on the Internet

This article, the fourth in a series on content marketing, is a guest post by blogger Alicia Lawrence at MarComLand. Enjoy the read!

There’s a reason Facebook asks you for your favorite quotes. They’re powerful, easy to remember and can sometimes form a cult following. Acclaimed writer Paulo Coelho spends much of his Facebook time putting together quotes from his books along with images. They’re easy to share and they resonate with people.

Take a lesson from Coelho and spend a little time on making quotes beautiful. It doesn’t matter if you’re taking quotes from the company CEO, a beloved poem or another source. Words are powerful, but people are visual and they want the best of both worlds. Here’s a cheat sheet on how to really make quotes pop online.

Typography 101

There are some fonts that are classic, like Colibri, and others scream unprofessional like Comic Sans. In general, fonts with serifs are reserved for long text and those without are for short texts like quotes. This isn’t a hard and fast rule, but it’s a place to start. When creating a visually stunning quote, remember to:

  • Choose a font style that won’t quickly be outdated;
  • Consider 2013 trends, such as turning letters into shapes (i.e. a quote about coffee might be formed in the shape of a coffee mug);
  • Pick colors that are complementary to the quote, whether it’s soothing or red and fiery;
  • Make the quotes easy to read and don’t get too fancy.

Some companies even commission typography pros to create a custom font just for them. This is going a little overboard for most people, but it works for others.

Making It Easy

If you aren’t a PhotoShop wizard, don’t worry. There are plenty of free programs online that instantly turn any text into a piece of art. Take advantage of free and low cost tools whenever possible. A few options include:

  • Quozio, where you can simply enter text and get results with no email, no sign up form and no hassle,
  • Taxgedo, a site that turns any text into a word cloud and keeps up with responsive design demands,
  • Festisite, a Pinterest favorite that transforms words into shapes and designs for any occasion.

There are many others out there, so start looking around today. There are various other companies, like CJ Pony Parts, who are doing a fantastic job already at including art in their statistics and quotes. As Rocky said, “It ain’t about how hard you can hit, it’s about how hard you can get hit and keep moving forward.” The same is true with quotes — pack a lot more punch with the right font.

Don’t forget to share your beautiful creation via social media. You never know when one quote could make your company famous.