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WE LOVE SHARING OUR FAVORITE FREE RESOURCES


We use many resources and tools in our marketing analyses for our clients, both paid and free. While many of these tools require some knowledge of marketing objectives and methods, there are several free tools that serve the do-it-yourself small business owner or webmaster very well indeed. We welcome you to enrich your knowledge by trying out some of these. And if you’re stuck or would rather opt for professional marketing advice, help is only a phone call or an email away, of course!

Here are some of our favorites, organized by functionality.


Keyword Research

Keyword research is the first step to take prior to generating content for your website. Use these tools to help you discover the most profitable keywords for your niche.

1. Google Search — Related Searches

http://www.google.com/   (click on Related Searches)

2. Google AdWords Keyword Tool

https://adwords.google.com/select/KeywordToolExternal

3. Keyword Spy

http://www.keywordspy.com/

4. WordPot

http://www.wordpot.com/

5. Google Insights for Search

www.google.com/insights/search/

6. Google Trends

http://www.google.com/trends/

7. SEOBook Free Tools

http://tools.seobook.com/keyword-tools/seobook/


Search Engine Visualization & Audit

1. SEO Browser (how search engines “see” your site)

http://www.seo-browser.com/

2. HubSpot Marketing Grader

http://marketing.grader.com/

3. Screaming Frog SEO Spider

http://www.screamingfrog.co.uk/seo-spider/


Meta Tag Analysis

These tags signal to the search engines what your web pages are all about, so this is a critical component of any good website. Especially important are title tags, as well as meta description tags.

1. SEOCentro Tools

http://www.seocentro.com/tools/search- engines/metatag-analyzer.html

2. SpyderMate

http://spydermate.com/

3. Screaming Frog SEO Spider

http://www.screamingfrog.co.uk/seo-spider/

4. WooRank

http://www.woorank.com/


Link Analysis

Use these to figure out who is linking to your site or your competitors’ sites, and then craft your strategy to get those same links for your site.

1. Blekko

http://blekko.com/

2. Google Toolbar (install this)

http://www.google.com/toolbar/

3. Backlink Checker

http://www.backlinkcheck.com/

4. Backlink Watch

http://www.backlinkwatch.com/


Rank Checking Tools

1. SEOBook Firefox Tool

tools.seobook.com/seo-toolbar/

2. SEO Quake for Firefox Toolbar

http://www.seoquake.com/


Website Structure and Coding

These tools help you analyze the internal workings of your site — the structure, coding and navigational elements that can significantly elevate your site’s rank in the eyes of the major search engines. Complicated and technical, but critical to your site’s performance.

1. Google Webmaster Central

http://www.google.com/webmasters/tools

2. XML Sitemap Generator

http://www.xml-sitemaps.com/

3. Bing Webmaster Tools

http://www.bing.com/toolbox/webmasters/

4. SEOBook Robots.txt Generator

http://tools.seobook.com/robots-txt/generator/

5. Google Website Optimizer

http://www.google.com/websiteoptimizer/b/index.html


Performance Metrics

1. Google Analytics

http://www.google.com/analytics/

2. Google Webmaster Central

http://www.google.com/webmasters/tools


Local Search Directories

1. Google Places

http://www.google.com/places

2. Yelp

http://www.yelp.com/

3. Bing Local Business Portal

www.bing.com/businessportal

4. Yahoo Local

http://listings.local.yahoo.com/


Advertising

1. Google AdWords

http://adwords.google.com/

2. Google Merchant Center

http://www.google.com/merchants/

3. Google AdWords on Facebook

http://www.facebook.com/adwords

4. Google AdSense

http://www.adsense.com/


News Curation

1. Pitch Engine

http://www.pitchengine.com/

2. Addictomatic

http://www.addictomatic.com


Press Releases

1. PR Log

http://www.prlog.org/

2. Add PR

http://www.addpr.com/

3. Free-Press-Release

http://www.free-press-release.com/

4. PR Free

http://www.prfree.com/


 Many thanks to www.jm-seo.org for sources.