You are here:  Home  /   RESOURCES


We use many resources and tools in our marketing analyses for our clients, both paid and free. While many of these tools require some knowledge of marketing objectives and methods, there are several free tools that serve the do-it-yourself small business owner or webmaster very well indeed. We welcome you to enrich your knowledge by trying out some of these. And if you’re stuck or would rather opt for professional marketing advice, help is only a phone call or an email away, of course!

Here are some of our favorites, organized by functionality.

Keyword Research

Keyword research is the first step to take prior to generating content for your website. Use these tools to help you discover the most profitable keywords for your niche.

1. Google Search — Related Searches   (click on Related Searches)

2. Google AdWords Keyword Tool

3. Keyword Spy

4. WordPot

5. Google Insights for Search

6. Google Trends

7. SEOBook Free Tools

Search Engine Visualization & Audit

1. SEO Browser (how search engines “see” your site)

2. HubSpot Marketing Grader

3. Screaming Frog SEO Spider

Meta Tag Analysis

These tags signal to the search engines what your web pages are all about, so this is a critical component of any good website. Especially important are title tags, as well as meta description tags.

1. SEOCentro Tools engines/metatag-analyzer.html

2. SpyderMate

3. Screaming Frog SEO Spider

4. WooRank

Link Analysis

Use these to figure out who is linking to your site or your competitors’ sites, and then craft your strategy to get those same links for your site.

1. Blekko

2. Google Toolbar (install this)

3. Backlink Checker

4. Backlink Watch

Rank Checking Tools

1. SEOBook Firefox Tool

2. SEO Quake for Firefox Toolbar

Website Structure and Coding

These tools help you analyze the internal workings of your site — the structure, coding and navigational elements that can significantly elevate your site’s rank in the eyes of the major search engines. Complicated and technical, but critical to your site’s performance.

1. Google Webmaster Central

2. XML Sitemap Generator

3. Bing Webmaster Tools

4. SEOBook Robots.txt Generator

5. Google Website Optimizer

Performance Metrics

1. Google Analytics

2. Google Webmaster Central

Local Search Directories

1. Google Places

2. Yelp

3. Bing Local Business Portal

4. Yahoo Local


1. Google AdWords

2. Google Merchant Center

3. Google AdWords on Facebook

4. Google AdSense

News Curation

1. Pitch Engine

2. Addictomatic

Press Releases

1. PR Log

2. Add PR

3. Free-Press-Release

4. PR Free

 Many thanks to for sources.