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Reaching a Visual Generation with Web Content

This is a guest post courtesy of Alicia Lawrence, Content Coordinator and Blogger at MarComLand. Enjoy the post!

Generation Y is deeply entrenched in their digital lifestyles. They lead busy lives, both online and off, and need to absorb information quickly. In order to get noticed, you must present attractive, easy-to-process visual material. The brain processes visual content much faster than it can read words. Here is an overview of different ways you can reach a visual generation with web content.


Use High Quality Photos

Articles, blog posts, blurbs or just web pages in general should all have some sort of visual imagery. This increases the chances of a visitor staying your page long enough to read the content. A good photo elicits emotion if it’s appropriate and relevant to the content.

Avoid using over-the-top or cheesy photos, which can give the impression that you’re trying too hard. Photos of log homes, for example, make people feel nostalgic and close to nature. Remember to credit the photographer and use only photos under the creative commons license unless you own the rights to them.


The Power of Video

 It’s not surprising that videos get a huge amount of internet traffic. YouTube is a powerful platform for finding and developing an audience. While you don’t need a professional-grade video camera, you do need one that has stabilization features to prevent shakiness, provides a clear, crisp image and has decent sound quality. Those who are graphically talented can create animations or graphics instead of using real-life imagery.


Easy-to-Digest Infographics

 Infographics are immensely popular right now. They make difficult or technical information easier to read by pairing simple images with facts. Infographics can present a lot of facts, but should avoid clutter. All the facts should focus on answering a specific question or solving a problem. People share highly successful infographics on social media, so put just as much thought into making them as visually appealing as they are factual. Infogr.am is a free service that you can use to create infographics.


Get in on the Latest Memes

 Memes, or pictures with funny words on them, have taken the internet by storm. Prime examples are the pictures you see on Facebook with the Most Interesting Man in the World, Grumpy Cat, or LOLCats. Users can share these over and over again by email, newsfeeds, Twitter, Instagram, Pinterest and even MMS on mobile devices. Memes have the advantage of being incredibly easy to put together. As long as you have something witty or funny to say, it’s a surefire way to reach a lot of people.


Social media propels visual content forward on social media. While writing is still important, the imagery that goes along with the written content is equally valuable. In this series, we’ll explore each of these areas in depth and give you the latest tools and tips. 

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