Our services encompass all aspects of web marketing, such as Search Engine Optimization (SEO), social media marketing, marketing research, website design, and much more.
Search Engine Optimization (SEO) and Marketing (SEM)
SEO, as Search Engine Optimization is usually abbreviated, is the process of designing a website to attract search engines, thereby resulting in increased visibility and traffic to the site. SEO is an involved process that is usually split up into two major parts: on-page optimization, and off-page optimization.
On-page optimization refers to the process by which the content of the website and site code are manipulated in order to be as search engine-friendly as possible. This involves researching and strategizing the best keywords for your business, writing relevant content around those target keywords, referencing those keywords in all applicable areas of the site (page titles, headers, description, anchor text, image alt tags, etc.), ensuring easy navigation for the site user, and optimizing website structure and usability.
Off-page optimization, sometimes referred to as inbound marketing, is the process of attracting links from other sites in order to establish authority in a chosen niche. The authority of your domain, based on the relevance and timeliness of your content to users, drives your site higher in the eyes of the major search engines, which in turn improves your rankings for your keywords and drives site visibility. The process usually blends a link-building campaign with authority sites in your industry with extensive social media outreach and blogging to boost your company image and cement your authority and credibility to your target audience.
SEM (Search Engine Marketing) amplifies the efforts of search engine optimization in that it calls for a variety of tactics such as PPC (pay-per-click) campaigns, social media campaigns, and other activities to increase visibility further.
Failure is a luxury few businesses can afford.
Marketing research (sometimes called market research) has always been the backbone supporting the marketing activities of major brands of products and services. Such consumer intelligence was not always accessible to smaller businesses due to budget or staff constraints. But with the robust and pervasive growth of the Internet, competitive intelligence is no longer the purview of a select few corporations with deep pockets to fund research activities. Businesses feel more pressure than ever to be known, seen and heard. Marketing research is more imperative than ever, to give the small business owner or marketer insight into consumer and user behavior that can be used to shape business and cut through the clutter and noise of the web.
Whether you offer a product or a service, we can craft a custom research study to answer your questions. Talk to us to determine what type of research is best suited to your needs – qualitative (focus groups) or quantitative. We offer a myriad of testing options, such as:
- Focus Groups
- Concept/product Tests
- Home Use Tests
- Usage, Attitude and Awareness Studies
- Conjoint Analysis
- Ad Tests
- Pricing Studies
- Packaging Studies
- Viability Testing, and many more.
Web Design and Development
Whether you are a brand new marketer offering a new product or service, or an established and seasoned professional wanting more out of your web property, our web development services may be just what you need.
If you want to launch a new website, our professional web developers can work seamlessly with our SEO professionals and our marketing expert to design it correctly from the ground up, ensuring that you have a fully optimized site right from the outset and maximizing your chances of success with the new enterprise. If you are a seasoned marketer, let us help you optimize your site for better performance and to drive more targeted traffic.
A website that does not convert visitors into buyers or generate qualified leads is simply not doing its job. Our experts can optimize your landing pages and perform all necessary modifications to polish up your site for the search engines.