A Marketer’s Guide to Understanding Statistical Significance

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns, but also to demonstrate the validity of the data. While there are several free tools to test for significance of results, it is meaningful to actually understand what the data is telling you, and to understand the calculations. This is a brief lesson on the commonly used chi-squared test.

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13 Unconventional Landing Page Strategies To Increase Conversions

A wonderful new post from ConversionXL: Similar to the banner blindness phenomenon, sticking to the traditional methods (like linking to your homepage from your Twitter bio) is extremely predictable from a new visitor’s perspective, and leads to what I call brand blindness. What follows are 13 unconventional landing page strategies that, if used well, will break your visitors expectations on first visit making them more receptive to what they find on the page and lead them into a flow through your site.

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Link Building for Small and Local Businesses

If you own a small or local business, you may not have a lot of time to devote to link building. Here are some easy strategies you can implement without a significant investment of time to make your business stand out.

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White Hat SEO Linkbuilding – 14 Step Process (Infographic)

There still seems to be a lot of confusion about what is a reliable link building process that can be trusted not to fall foul of Google and also that will improve traffic. This infographic is a detailed description of the best practices in link building.

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8 Ways to Get More Leads for Your Business on LinkedIn | Social Media Examiner

LinkedIn is probably the most versatile platform to generate leads for your business. But do you leverage some of these lesser-known features and really exploit the network? The Social Media Examiner has the answers.

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Become a content marketing all star. Part one: Graphadelic | Econsultancy

In this post, Adam Ray of Econsultancy discusses the best practices for obtaining content, naming and organizing content, and finally marketing your graphic content, such as infographics. This is a chance for marketing managers and business marketers to hone their content marketing skills, starting with graphics. Follow the seven steps outlined here, and you’ll soon be a pro at marketing content around the web.

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Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Search Engine Journal

If you’re wondering if you are up to date with the latest Google machinations to the SEO world, you’re not alone! This guide gives you the skinny on what you need to do in order to optimize your Wordpress blog and keep the search engine spiders happy.

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How To Improve Conversions: 19 Insanely Simple Lead Generation Tips

So the bottom line is that leads are important to every business. But if you can’t convert your leads to customers, then no amount of leads in the world are going to keep your business afloat. This post talks about the simple steps you can take to maximize the number of leads you convert into buyers of your product or service – how to improve your conversions.

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How NOT To Be Addicted To Pinterest – Pingraphy

Has it really been 2 hours since you decided to take a peek at Pinterest? Or perhaps you decided to pin a few things your followers and others might enjoy, but you’re only halfway down that list and need to stop because you have to prepare for that client meeting tomorrow….

Does this sound familiar? Well, help is at hand!

There’s a new Pinterest tool called Pingraphy, which works along the lines of social media management tools such as HootSuite. Now you can schedule pins with Pingraphy, freeing up your working day! Check out this presentation that walks you through the process of using Pingraphy.

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