Which Type of Online Ad is Best for You?

The sheer number of ads online can be a bit mind-boggling. When you surf the Web, there are ads everywhere — on your home page, in your search results and on your Facebook newsfeed. With so many types of ads available, it can be difficult to determine which is right for you. Whether you’re new to online advertising or are a seasoned professional looking for a new approach, choosing an online ad can be difficult. Here are a few things to consider while you develop your online marketing campaign.

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Memes: Where They Came From, How to Make Them and When to Use Them

Memes have a fascinating history from their beginning in 1976. Memes can be anything, whether it’s an image, video, website, hashtag, hyperlink and so on. Nowadays, most people think they belong solely to images like Grumpy Cat or videos like the Harlem Shake. If you’re in the group of people who believes a modern-day meme is an image with words or a viral video, it’s pretty easy to get on the bandwagon. Here’s a cheat sheet to making image memes.

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What Facebook Hashtags Mean for Internet Marketers

Now that Facebook has officially launched its use of hashtags, it’s time for Internet marketers to think about how they’re going to make the most of it. The good news is that people who use Twitter are already used to hashtags and will be comfortable using them to search for content on Facebook, too.

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How to Get Free Images and Prep Them for the Web

There’s an entire industry devoted to providing images, and many stock photography sites include a wide selection of free possibilities. Stock images are large, high-quality and diverse: exactly what you need. These sites often also have images that come at a price, but you can filter these out. There are many more stock sites available, too. Always make sure to credit the source, preferably with a direct link.

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Typography: How to Lay Out Quotes on the Internet

There’s a reason Facebook asks you for your favorite quotes. They’re powerful, easy to remember and can sometimes form a cult following. They’re easy to share and they resonate with people. Here’s a cheat sheet on how to really make quotes pop online.

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How to Grab People’s Attention with Video

It’s no secret that as a whole, people under the age of 30 have a very limited attention span. For those in their 20s, this is the result of the Internet being around for most of their lives. And for those still in their teens or even younger, they’ve not only had the Internet, but also cellphones and tablets, reinforcing the cycle of instant gratification.

Because this large demographic is so used to visual stimulation, they’re not going to stick around a website that’s not as interesting as another destination that they know is just a click away. Fortunately, there are proven tactics for grabbing and holding even the shortest attention spans. Even if your target demographic is a little older because you sell something like Cleveland Brothers equipment, you’ll still find that the following tips can help increase engagement.

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The Importance and Visual Appeal of Infographics

Infographics are actually much older than the Internet. Marketers used this form of conveying information quickly for decades. Infographics are now a widely popular method of sharing information and research in a visual way. Designers accomplish this by using color, graphics and typography in a way to make the material more easily understood. Because most people learn better visually, illustrated data increases comprehension of the material.

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Reaching a Visual Generation with Web Content

Generation Y is deeply entrenched in their digital lifestyles. They lead busy lives, both online and off, and need to absorb information quickly. In order to get noticed, you must present attractive, easy-to-process visual material. The brain processes visual content much faster than it can read words. Here is an overview of different ways you can reach a visual generation with web content.

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Why Are People Opening My Email But Not Clicking Through To My Site?

If your business is using email marketing to engage with customers and you’re experiencing high open but poor click through rates, you could be falling into one of the following traps. Here are some reasons your customers may not be taking action and how to address the problems.

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10 Case Studies To Help You Get More Clicks

Confused by what works for converting your website visitors into those that actually click on your call-to-action (CTA)? These 10 case studies shed light on this topic. Interesting information, complete with possible hypotheses on why something worked or didn’t work. If you enjoy consumer psychology, this is for you.

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