3 Ways Social Media Has Changed Your Audience and How to Adapt

While you may have a social media presence, is it doing what it needs to in order to add value to your marketing efforts? Is it helping your bottom line while increasing your search engine rankings? Is it helping you connect purposefully with those around you? If not, it may be time for a change.

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Use Data to Enhance the Customer Experience

It’s no secret that data can go a long way toward helping a brand get to know their customers. Gathering non-identifying information can be helpful in the creation of strategic marketing campaigns and in driving traffic to the right place, leading to higher conversions and overall success. Big data, or data collected by digital sensors that read information from mobile devices, computers and other sources tracks basic user information, conversations on social networks, transactions, browsing patterns and search histories. Put simply, it provides a lot of insight that can be helpful for marketers looking to target a specific audience.

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Building an Online Community Around Your Brand

When searching for ways to increase exposure online for your brand, you’ve probably been confronted time and time again with information relating to social networking and building a community. It sounds so simple. Set up a page, people will come, the community will thrive. However, it takes more than that to make a social media marketing effort a success. Below are a few tips to building a solid community of brand ambassadors online.

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Should Businesses Keep Blogging?

New business blogs keep popping up on a daily basis, and if you don’t currently have one, or perhaps haven’t contributed to yours for a long time, you may be under the impression you’re already so far behind compared to what competitors are doing that it’s not even worth your time to maintain a blog. As you’ll soon see, however, even though the Internet is teeming with blogs, that doesn’t mean it’s not possible for yours to stand out.

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Color Me a Conversion: Why the Colors on Your Website Matter

The power of color in marketing is much greater than simple aesthetics, as it can draw people toward a particular product, a certain portion of a webpage or even toward making a purchase. Colors are able to bring out emotions in people and, therefore, can create certain feelings about your website, which then become part of your brand. If you do not use the appropriate colors on your site, you run the risk of creating the wrong impression and scaring potential customers away, regardless of what you are selling.

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3 Reasons Why You Should Use PR Backlink Services Instead of Creating Your Own Network

Getting backlinks continues to be one of the best ways to increase your rankings and overall SEO. So it is safe to say that having the best backlinks should be a high priority for all online business owners. While finding less effective backlinks might be easier, are they really going to get you to where you want to be? The goal for most of us is to rank as high as possible and get as much traffic as we can. So why settle for a less effective link profile when you can easily get access to high PR networks?

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10 Reasons Customers Unsubscribe From Email Campaigns

Subscribing to an email campaign is a show of trust from customers. Once you’ve been invited into the inbox, there’s a good chance you’ll remain there for a while. With that said, the unsubscribe button is just a click away. By recognizing a few of the most common missteps made in email campaigns, you can help to ensure that your customers are customers for life.

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4 Reasons Why Social Media Won’t Save Your Business

Trying to save a business that hasn’t been doing so well can be a stressful time for anyone. There are plenty of different ways that might help you to get your business back up to where it should be, but relying solely on social media is definitely not the right strategy to take. Even though you keep hearing about how great social media can be for businesses, it isn’t something that will be a quick fix for a failing business. To help you understand why you shouldn’t rely only on social media, we are going to go over a few different things.

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Three Easy Media Relations Tips for Small Businesses

Three Easy Media Relations Tips for Small Businesses

When you run a small business, you’re responsible for everything. From production to payroll, you have to manage it all — and that includes finding time to get your business noticed. A solid media relations strategy can help you stand out from the crowd and draw in new customers.

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10 Words You’ve Been Using Wrong

You don’t need to be an English major to cringe when people misuse particular words. Every so often a word like “selfie” or “twerking” enters our collective lexicon, and many in the intellectual elite go about proclaiming the death of English as a language.

We’re not quite there yet, but there’s no question it’s on life support.

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