How to Promote Your Local Biz Using Social, Local and Mobile | Search Engine Journal

The social-local-mobile (SoLoMo) triumvirate is a powerful marketing tool. This guide shows you how to optimize your efforts on all three platforms for maximum business impact.

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How Limiting Your Google Queries Makes You a Better Link Prospector – Search Engine Watch (#SEW)

Garrett French provides a short and sweet guide to using Google queries effectively in link prospecting.

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Demystifying social media – Smart Insights Digital Marketing Advice

Does social media marketing really help businesses? This McKinsey report details a framework for how to use social media.

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Are you leveraging Facebook marketing?

How are you leveraging your social media efforts on Facebook?

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Action Links – Facebook Developers

Facebook rolled out a new feature today : Action Links. A quick tutorial follows.

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3 Pillars of SEO Competitive Analysis – Search Engine Watch (#SEW)

Key considerations for competitive analysis for SEO.

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Marketing Math: What’s a New Customer Really Worth?

If you’re a business owner, use this simple math to figure out your new customer acquisition cost to meet your revenue goals.

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5 fundamentals of large scale link prospecting | Wordtracker

An excellent guide from Wordtracker on link-building at scale. This is a must-read for every SEO.

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New Features of Webmaster Tools | Search Engine Journal

An updated list of new Google Webmaster Tools features, for your SEO to-do list.

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The Secret to Getting Highly Targeted Traffic from StumbleUpon

Want to add another social media network to drive traffic? Perhaps StumbleUpon is just right for you. Check out these tips on how to make the most of this platform.

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