Is Your Social Media Strategy Weak?
No matter what kind of business you have, at least one person has probably told you how important it is to have a social media strategy. The world of social media is vast, and without a plan to conquer it, you’re likely to get lost in the shuffle. However, it’s not enough to just have a strategy in place. Your game plan must be strong, and relevant to the expectations of your target audience. Keep reading to learn about some telltale signs your social media strategy needs some work. More importantly, you’ll also get pointers about how to improve.
Lack of Focus
In an effort to jump on the social media bandwagon, many companies start wildly signing up for any and every social media destination, hoping at least one of them will pay off. It’s understandable why that approach is popular, but using it may end up wasting a lot of your energy and resources. It also demonstrates a clear lack of focus.
Have you ever asked yourself why your business is on Facebook, and what you hope to achieve there? Alternatively, before setting up an Instagram profile, have you thought at length about how to reach best customers through that channel?
If you have an e-commerce site that sells crib sheets for babies in bulk, Instagram offers a wonderful opportunity to capitalize on how people almost automatically fall in love with cute pictures of newborns and toddlers. Using social media to only show sheets in their packages might not resonate as strongly as if you use a picture of a sleeping baby who is cuddled up against one of the soft crib sheet sets that you sell.
The point is, it’s very important to take a sharp look at what you’re trying to accomplish and how social media can help you get there. Failing to have that focus is likely to cause frustration and even loss of profits if you spend too much time on social media sites that won’t return your investment
No Measurement of Metrics
If your social media strategy does not accommodate for the need to measure whether or not things are working well, there is room for improvement. Metrics might seem intimidating, but they are one of the clearest ways you can determine whether what you’re doing is worthwhile, or it’s time to switch things up. Without concrete data, you may as well consider everything you do to be built on guesswork.
No Plan for Handling the Unexpected
Be careful that you are not too fearful of making changes, even if using social media at all goes against what you’ve done in the past. Recently, it was recommended that pubs in Ireland located in rural areas begin using social media in an effort to attract new customers. Even though Ireland has fallen on tough economic times, you would probably never suspect that a pub, of all things, would have trouble staying in business there. It just goes to show how sometimes it’s necessary to drastically reevaluate things if whatever you’re doing is not working well.
No Defined Roles
A well-developed social media strategy takes work, both to prepare and implement. At first, you may just decide whoever has time can log onto respective social media sites and update them. You might even employ the same approach when it comes to sharing content. However, that method is very haphazard and not likely to get good results. Instead, assign clear roles to anyone who is involved, and then hold people responsible for getting them done well, and on time.
If the information you’ve just read has led you to believe your social media strategy is not as strong as it could be, don’t fret. The good news is, it’s possible to make worthwhile changes, as long as you’re willing to put forth the effort to see them through.