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Features of a Good Landing Page

The Search Marketer is pleased to bring you this excellent infographic on what constitutes an effective landing page. Some traits common to good landing pages are relevance of the content to the user, and consideration for the motivations of the user – the benefits and features of your product/service, and why it should matter to the site visitor. If your landing page leads visitors down a logical thought sequence and addresses friction points at each step that dispels anxiety, you’ve created an effective landing page.
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