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Building an Online Community Around Your Brand

This is a guest post by Savannah Marie, a writer and online marketing enthusiast. She is the editor of her blog, Mixios, which focuses on online marketing, social media, and business.  

When searching for ways to increase exposure online for your brand, you’ve probably been confronted time and time again with information relating to social networking and building a community. It sounds so simple. Set up a page, people will come, the community will thrive. However, it takes more than that to make a social media marketing effort a success. Below are a few tips to building a solid community of brand ambassadors online.

Choose the Right Network

When trying to build a social presence online, you should know your target market’s demographic information. While Facebook is the most popular social network, there might be another site, like Pinterest that’s more relevant for your purpose and audience. Do some research and choose the right direction. You can find out where users spend their time here.

Provide Detailed Information

The purpose of a social community is to share information about your brand, spread your message and to direct people back to your site where the conversion opportunity lives. To make this happen, be sure your page details are complete and accurate. Share information from your site and keep the wording consistent. Be sure to provide the link to your company website in your profile and include it in the posts that you share going forward.

Start with Your Existing Community

As a business owner, you have a contact list of some sort. Whether it consists of friends on a personal social media site or contacts on an email list you’ve built over time, use your community to fuel your new social network community. Send out invitations, ask them to be a part of your new initiative. Encourage them to share your page with their friends. Be enthusiastic, and it will spread.

Share Content that Matters

By sharing content from your blog or other sources, you’re boosting searchability and maintaining the interest of your new community. If your company offers financial consulting services to clients, share information relating to cost reduction strategies for business owners, detailed information on indirect spending and basic savings plans.

By creating and sharing information that’s relevant, you’re setting up your brand as a trusted resource and giving community members a reason to return and learn more. Ask for the opinions of your followers and start conversations regularly. The more you engage, the more your community will grow.

Think About Promotions and Special Offers

Promotions and special offers aren’t right for every business, it depends upon your industry and the services or products you provide. However, when appropriate, there’s no better place to share than on social media networks. Consider sharing coupons or codes on a regular basis, hosting special promotions and setting up contests that encourage users to share your page or post with their own friends and followers. This increases the likelihood of your page going viral and will keep new community members coming, increasing overall exposure.

Keep the Conversation Flowing

Customers want to connect with the brands they do business with. They want to feel like they’re more than just numbers. Remember this when setting up a branded presence on a social media site. Your page isn’t about sharing information all about you, with little regard to conversation. Your page is about engagement. Ask questions, tag specific individuals, welcome new members and make an effort to regularly spend time inside of your community. By doing so, you’ll be sharing your personality and increasing the reliability of your brand. This matters now more than ever before.

Social media can be an excellent opportunity to increase the search rankings of your brand and to grow a community around what you have to offer. It’s a way to connect to a target market while spreading your message and allowing for growth. Because of this, it should be taken seriously. Put some time into researching the best options for your company and follow the tips above to get started.