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4 Reasons Why Social Media Won’t Save Your Business

This is a guest post by Ness Garcia. Ness is the author of many high quality articles and is a lead writer for She has spent over 5 years as a writer and has developed a great method of researching accurate information and delivering that to her audiences. She always tries to maintain a professional, but friendly tone and is always interested in helpful feedback. She has written about all types of topics over the years, with a few examples being about business, marketing, SEO, conversion rates, and blogging. 

Trying to save a business that hasn’t been doing so well can be a stressful time for anyone. There are plenty of different ways that might help you to get your business back up to where it should be, but relying solely on social media is definitely not the right strategy to take. Even though you keep hearing about how great social media can be for businesses, it isn’t something that will be a quick fix for a failing business. To help you understand why you shouldn’t rely only on social media, we are going to go over a few different things.

Overcoming Competition

First, there is a lot of competition when it comes to social media. There are so many different companies that are going to be doing the exact same thing as you, you will need to try and out-market your competitors. Since they have been doing social media marketing longer than you have, they will already have the experience, knowledge, and a following to help their marketing efforts. It can be quite hard to start from the bottom and then attract a large number of new customers with such a disadvantage.

It isn’t impossible to do better than the competition, but it won’t happen right away and it will require a lot of resources. If your business is failing and is in risk of going under, then trying to go up against other established companies may be a very bad approach to reviving it.

Won’t Happen Over Night

Social media does have some amazing effects on businesses. A lot of successful businesses have used social media outlets as their main channel of marketing. The only thing is, it takes a very long time to become extremely efficient. While you may wish that the benefits are fast acting, it isn’t going to happen. A lot of other businesses have tried to start social media expecting some miracle to happen that increases their revenues by a large amount, but that isn’t how social media works. Have there been situations where businesses have gotten a lot of attention in a short amount of time? Yes. Is it easy to do? No.

If you expect to post up one piece of content and have it go viral, you’d better think again. While this could technically happen, it isn’t worth risking your whole business over. People are trying to go viral each and every day, but very few of them succeed. If you are looking to help your business grow quickly, social media will help, but requires the luxury of time.

Uses Up A Lot of Your Time

Not only does the whole campaign process take a long time, it requires a lot of effort as well. If you plan to run the social media campaign by yourself, you’d better be prepared to spend hours every single day managing it. You have to create content, post content, respond to messages and comments, promote your profile, build links, and plenty of other stuff. Social media isn’t something that you can just jump into without a strategy. It requires a lot of time and hard work.

If you plan on having multiple people run it, it might be a better option for you. It would still require a lot of hours but it would cost you. If your business isn’t doing well, why would you pay for a whole team of social media experts to attempt to help the company?

Unable to Buy Sales With Marketing

A tactic that has been used with some success in the past is when a failing company decides to throw a large chunk of money at marketing efforts in order to attract enough business and hope to do well again. While this tactic can work in certain situations, don’t expect it to work on social media sites. Social media has many different paid advertising programs and plenty of ways to expose your business, but one thing you cannot buy is the loyalty that you should be going for off of social media.

The reason why social media can be so good for businesses is because that over time those businesses can make people feel personally connected with them that those people now want to buy their products. It establishes customer relationships.

Most social media users have been exposed to all types of advertising, so they know how to avoid them and don’t pay much attention at all. Throwing money at a paid social media campaign isn’t going to revive your business. Your time and effort will be better spent elsewhere that can make a real difference to your revenues.